a BLOOMING BUSINESS is a poetic documentary by TON van ZANTVOORT about people in Kenya who feel imprisoned by the power of the global flower industry. The dilemmas of the industry grow painfully clear and there is only one conclusion possible: the smell of the imported rose is not sweet, but bitter. The film combines pure observation with direct comments of the main characters. The camera is absent and present at the same time. With great humanism, Van Zantvoort shows us a different world where all human life is valuable.